Offering one option is not enough
We get into Personal Training because we want to help as many people as possible.
Well hopefully that was the case and it wasn’t because you wanted to train celebs and make a shed load of money by doing hardly any work.
Most Personal Trainers eliminate themselves from helping as many people by just offering One to One Personal Training.
One to One training will always limit yourself to the amount of people you can help due to time and financial constraints.
It also caps/restricts your earning potential. The only way you will be able to make more money is to keep upping your prices, which most of you find hard to do.
In episode 5 of the Personal Trainer Podcast myself and Chris do a whole podcast on how to up your prices.
Some trainers are now offering online coaching, which is a start but the service they provide for online coaching is far below the standard that it should be delivered at.
At the moment you have two attempts to help people, well only one good service.
1, One to One training
2, Online Coaching, which is probably sub par
So let’s add one more service to start with and focus on perfecting your online coaching systems.
Introducing Hybrid Coaching. You will likely already be doing this or have done so at some capacity beforehand, without even knowing it.
Here is a real general definition of Hybrid Coaching.
You get the best of offline and online coaching together. Your client sees you once a month for their new programme walk through, assessments and chat in general. After that session they revert to an online coaching capacity with their tracking, weekly updates and support online.
Keep an eye out for the Personal Trainer Podcast Episode 8 where we discuss it in a lot more depth.
You now have 3 attempts to get a client to sign up and help
1, One to One
2, Hybrid Coaching
3, Online Coaching
Do you think offering 3 options will help your client sign up rate and allow you to help more people at once?